This project tracking page allows us to organize new concepts and a history of earlier mockups and concept versions along with research and archive information. As the project and design rounds proceed forward, older mockups and concepts are moved to the bottom of the page in the "Previous Rounds/Research" section.
04/04/2022 Updates
Final Round:
Third Round:
Second Round:
This document presents information about the logo file formats which have been generated and should be shared to any vendor or person who uses the new Queen City Pastry logo files.
This ZIP folder contains all of the files which have been created for the new logo. These files are for your use in-house and can be shared with vendors for embroidery, printing, etching and more! Each version of the logo has a specific purpose and is optimized for correct output for that particular use and reproduction method. The main folder contains the following folders: “Web_email”, “Personal_printing”, and “for_press”. Inside each folder is the CMYK and PMS color versions of the logo.
This pdf outlines the email conversation regarding font options for logo recreation.
This image clarifies the use of the font for the main lettering, and then custom work to recreate the special capital letter characters.
This PDF presents the vector recreated logo with several variations and options to consider
This PDF presents the vector logo with sizing and alignment edits regarding the Logo Mark and Logo Type lettering.
This PDF presents the vector logo with a revision for the size and angle of the plate and crown in the mark. It appears they were rotated and the crown made larger than the original. These have now been adjusted to match Sara's mockup more closely. The PDF presents a version showing the overlap for easy comparison of original PNG mockup to updated vector on top.
This PNG shows a selection of the RGB (Red Green Blue for monitors and screens) vs the CMYK (Cyan Magenta Yellow Key(Black) for traditional "4 color printing"), and the Pantone Color Matching System (PMS color to specify to get exact match colors in any manufacturing process around the world). This PNG shows an approximation of the color differences that will occur across different manufacturing and color mediums and should be discussed as part of the choice for the specific bright pink color desired.
This PDF presents revisions for the round shape version of the logo text. The circle shape has been retraced and revised from the original mockup image. The lettering has been revised to include a slightly bolder version as well. The PDF presents a version showing the overlap for easy comparison of original PNG mockup to updated vector on top.
This PDF shows a set of logo instructions for the various uses of the logo text, logo mark crown and full logo in straight line, round and small line variations.