Queen City Pastry Design Concepts

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This project tracking page allows us to organize new concepts and a history of earlier mockups and concept versions along with research and archive information. As the project and design rounds proceed forward, older mockups and concepts are moved to the bottom of the page in the "Previous Rounds/Research" section.

QCP 2024 Logo & Alternate Color Version Files

QueenCityPastry.com 2024 Text Art Graphics Art Concepts

04/04/2022 Updates

Final Round:

Third  Round:

Second Round:

2024 Example Text Art Graphic Examples
https://img.freepik.com/premium-vector/everything-you-can-imagine-is-real-inspirational-quote-typography_151474-19.jpg
https://c8.alamy.com/comp/MB9CXF/love-is-never-wrong-motivational-and-inspirational[…]ound-black-ink-calligraphy-vector-illustration-text-MB9CXF.jpg
https://previews.123rf.com/images/haris99/haris992007/haris99200700034/150761122-never-give-up-on-your-dream-motivational-quote-typography.jpg
https://www.shutterstock.com/image-vector/hand-lettering-typography-quotes-motivation-260nw-1149914132.jpg
https://www.creativefabrica.com/wp-content/uploads/2020/12/22/Stay-Wonderful-Fonts-7297928-1-1-580x387.png
https://img.freepik.com/premium-vector/motivational-quotes-typography-design_8596-293.jpg
https://graphicdesignjunction.com/wp-content/uploads/2014/12/010+typography+design+2014.jpg
Updated Lobby with text on left wall
LobbyMockups-3-withText (2).jpg
LobbyMockups-4-withText (1).jpg
Additional Text Art Concept With Cake Illustration Elements
QueenCityPastry_WallQuote_2024.pdf
SavingWorld-Text.pdf

QueenCityPastry.com 2024 Website Design Mockups

01/20/2024 Site Design Updates & New Color Pallet
QueenCityPastry_web_012224.jpg
QueenCity-FLoralBouquet-Inspiration.jpg
QCP_NewColorSet_2024.png
02/08/2024 Website Design Mockups
QueenCityPastry_web-1_020824.jpg
QueenCityPastry_web-2_020824.jpg
02/13/2024 Website Design Mockups
QueenCityPastry_web-1_021324-2.jpg
QueenCityPastry_web-2_021324.jpg

QueenCityPastry.com 2023 Logo Design - Final File Versions

 
Queen City Pastry Logo Instructions PDF

This document presents information about the logo file formats which have been generated and should be shared to any vendor or person who uses the new Queen City Pastry logo files.

Queen City Pastry Logo Folder ZIP

This ZIP folder contains all of the files which have been created for the new logo. These files are for your use in-house and can be shared with vendors for embroidery, printing, etching and more! Each version of the logo has a specific purpose and is optimized for correct output for that particular use and reproduction method. The main folder contains the following folders: “Web_email”, “Personal_printing”, and “for_press”. Inside each folder is the CMYK and PMS color versions of the logo.

Archive of Design Concepts - History & Iterations

QueenCityPastry.com 2021 Logo Design Mockups

Logo Designs:
Inital Logo Designs
5-10-21 Logo Revisions
7-08-21 Logo Revisions Dev 2
08-23-21 Updated Logo Designs:
QueenCityPastry_Logo_dev2_082321.pdf
11-17-21 Updated Logo Designs:
QueenCityPastry_Logo_dev3_111721.pdf

QueenCityPastry.com 2022 Logo Design Mockups

07-27-22 Updated Logo Design:
QueenCityPastry_Logo_Design_072722.pdf
08-01-22 Updated Logo Design:
QueenCityPastry_Logo_Design_080122.pdf
08-03-22 Crown Detail A:
CrownDetail-A-080322.jpg
08-03-22 Crown Detail B:
CrownDetail-B-080322.jpg
08-03-22 Crown Detail Comparison:
CrownDetail-Comparisons-080322.jpg
08-03-22 Mockup Crown Detail B:
CrownDetail-B-Mockup-080322.jpg
09-26-22 Updated Logo Design:
QueenCityPastry_Logo_Design_092622.pdf
10-12-22 Final Logo Design - Black:
QueenCityPastry_Logo_Design_2022-Final-Black_101222.jpg
10-12-22 Final Logo Design - Color:
QueenCityPastry_Logo_Design_2022-Final-1-color_101222.pdf
10-25-22 Final Logo Design - New Font Options:
QueenCityPastry_Logo_Design_102522_new-font-options.jpg
11-07-22 Final Black and White Logo Proof with modified text weight
QCPlogodesign11-07-22.jpg
11-28-22 Logo Design Client Color Options
QueenCityPastry_Logo_Design_112822-5-Client-ColorOptions.pdf
11-28-22 Logo Design Crumbs Color Options
QueenCityPastry_Logo_Design_112822-5-Crumbs-ColorOptions.pdf

QueenCityPastry.com 2023 Logo Design Mockups

2023 Logo Redesign - 7/20/23 Research from Generic Logo Building Website
QCP-BrandCrowd-CurveOption.jpeg
QCP-BrandCrowd-LineOption.jpeg.jpeg
QueenCity-BrandCrowd-Font-CherrySwash.png
BrandCrowd-CherrySwash.jpeg
Group-PDF-Export.pdf
07-22-2023 Font Options & Information
QueenCItyPastry-LogoRedesign2023-FontOptions.pdf

This pdf outlines the email conversation regarding font options for logo recreation.

QueenQCPLetteringNotes-2023-07-22_21-12-11.png

This image clarifies the use of the font for the main lettering, and then custom work to recreate the special capital letter characters.

07-24-2023 Revised Logo Mockups
QueenCityPastry_Logo_Design2023_concepts.pdf

This PDF presents the vector recreated logo with several variations and options to consider

  1. This is the main recreation of the logo as traced and rebuilt from the provided mockup image.
  2. This is the main recreation of the logo with curved lettering above the crown. There is a touch more cleanup work to do with this version if it is chosen for use.
  3. The logos at the bottom of the document are sized to have the same crown size for comparison. This #3 version is the same as version #1 above, just sized for comparison. Notice how the letters of the logo are smaller and will be less readable when the logo is printed small.
  4. In this version, the text lettering is increased in size relative to the size of the crown. This would be our recommended version of this design due to the improved lettering size.
  5. However, if we continue to refine the design, this version has a few edits including larger capital letters and a baseline accent to add a balance to the logo elements.
  6. For comparison, these next two are the last logo concepts from 2022 which have been updated to use the new type face.
  7. The last logo is the reversed white text on color background shape version.
07-31-2023 Revised Logo Updates - R2
QueenCityPastry_Logo_Design2023_concepts_r2.pdf

This PDF presents the vector logo with sizing and alignment edits regarding the Logo Mark and Logo Type lettering.

  1. Not intended as a complete Logo Brand Usage Guidelines document, but as an introduction to the types of rules for usage which might be presented in such a document, this PDF includes some example notes for logo usage and element sizing.
  2. The primary logo arrangement with the Logo Mark Crown centered above the Logo Text has been adjusted for sizing and proportion relative to the Crown Mark.
  3. The Logo Mark Crown may be used "by itself" where needed to impart the Brand in symbol alone.
  4. The curved variation of the logo has been revised but may still require further fine detail adjustment to balance the path of the lettering based on the specific letters and impression of balance.
  5. Two horizontal versions of the logo are presented which show alternate sizing for the Logo Mark Crown based on available space and usage requirements.
08-11-2023 Revised Logo Updates - R3
QueenCityPastry_Logo_Design2023_concepts_r3.pdf

This PDF presents the vector logo with a revision for the size and angle of the plate and crown in the mark. It appears they were rotated and the crown made larger than the original. These have now been adjusted to match Sara's mockup more closely. The PDF presents a version showing the overlap for easy comparison of original PNG mockup to updated vector on top.

  1. There is a Font Size 1 option with the initial sizing of lettering
  2. There is a Font Size 2 option which has a slight semi-bold for the lettering
QueenCity-PMS-CMYK-Notes-2023-08-10.PNG

This PNG shows a selection of the RGB (Red Green Blue for monitors and screens) vs the CMYK (Cyan Magenta Yellow Key(Black) for traditional "4 color printing"), and the Pantone Color Matching System (PMS color to specify to get exact match colors in any manufacturing process around the world). This PNG shows an approximation of the color differences that will occur across different manufacturing and color mediums and should be discussed as part of the choice for the specific bright pink color desired.

  1. RGB Color: 255,37,108 HEX FF256C Will display OK on monitors, mobile and screens and will be fairly consistent across different screens.
  2. The CMYK option of 0,94,35,0 Will display mostly similar to the on-screen color version. It will be a shade darker than the online RGB color.
  3. The Pantone color option is also fairly close to the RGB color selected, however it will appear a slightly lighter tint than the RGB color.
08-25-2023 Revised Logo Updates - R4
QueenCityPastry_Logo_Design2023_concepts_r4-round-shape.pdf

This PDF presents revisions for the round shape version of the logo text. The circle shape has been retraced and revised from the original mockup image. The lettering has been revised to include a slightly bolder version as well. The PDF presents a version showing the overlap for easy comparison of original PNG mockup to updated vector on top.

  1. Item 1 shows the standard font size (traced from original image mockup), and shows the curved shape from that mockup (which is more oval)
  2. Item 2 shows the standard font size but shows a more rounded curve shape (compare the shape outlines)
  3. Item 3 shows a more bold font size which is 110% of the #1, #2 options. This also uses the more rounded curve shape.
QueenCityPastry_Logo_Design2023_concepts_r4-set.pdf

This PDF shows a set of logo instructions for the various uses of the logo text, logo mark crown and full logo in straight line, round and small line variations.

  1. This PDF would be similar to the final "logo use instructions" that we will provide. The instructions help describe to vendors using the logos, of some basic rules and guidelines.
  2. The logo design has a white outline as part of the design. This is more than just a stroke or outline and includes custom curves and shapes (such as with the bottom left corner of the plate and the crown tip shapes).
  3. The white outline is shown over a darker color background as example for useage and instructions.
Queen City Pastry Logo Instructions PDF

This document presents information about the logo file formats which have been generated and should be shared to any vendor or person who uses the new Queen City Pastry logo files.

Queen City Pastry Logo Folder ZIP

This ZIP folder contains all of the files which have been created for the new logo. These files are for your use in-house and can be shared with vendors for embroidery, printing, etching and more! Each version of the logo has a specific purpose and is optimized for correct output for that particular use and reproduction method. The main folder contains the following folders: “Web_email”, “Personal_printing”, and “for_press”. Inside each folder is the CMYK and PMS color versions of the logo.

 

QueenCityPastry.com 2021 Website Design Mockups

Initial Home Page Concepts:
QueenCityPastry_web_Dev-1_051821.jpg
QueenCityPastry_web_Dev-2_051821.jpg
QueenCityPastry_web_Dev-3_051821.jpg
QueenCityPastry_web_Dev-4_051821.jpg
08-19-21 Revised Home Page Design:
QueenCityPastry_web_Dev-1_081921.jpg

QueenCityPastry.com 2022 Website Design Mockups

07-27-22 Revised Home Page Design:
QueenCityPastry_web_Dev-1_072722.jpg
11-28-22 Queen City - Accent Colors
QueenCity-AccentColors.jpg
11-28-22 Color Update
QueenCityPastry_web_Dev-1_colorupdate_112822.jpg

QueenCityPastry.com 2024 Website Design Mockups

01/20/2024 Site Design Updates & New Color Pallet
QueenCityPastry_web_012224.jpg
QueenCity-FLoralBouquet-Inspiration.jpg
QCP_NewColorSet_2024.png
02/08/2024 Website Design Mockups
QueenCityPastry_web-1_020824.jpg
QueenCityPastry_web-2_020824.jpg
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