Search Engine Optimization is important however, improved rankings alone, don’t always lead to increased business and sales! The first step to an overall SEO strategy will be set the goals and focus for the program.
When setting goals for the SEO efforts, a statement like the following is a common first approach,"I want to be in the top-5 rankings in Google and Yahoo for X generic keyword."
That's not a business goal however! It’s a temporary ranking or esteem-based thought of wanting to be the “top” or “best” in your industry. Instead, a more proper focus, with more direct, measurable results would be "I want to bring more people to my website who are searching online for X product, or type of products, which we offer."
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