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Very good question. Yes!
We've worked with many, many different search engine ranking companies over the years, and many have been slick companies that perform shady practices that attempt to gain better search engine rankings through practices that Google frowns upon.
As a result, we have developed our own philosophy to SEO best practices and a proven, trackable method for gaining marketing results. Additionally, our process moves beyond just the code and terms in your website to work with items outside of your webiste that make a major impact on overall results. This is often refered to as organic search results and involves link popularity building, advertising and pay-per-click advertising. We bring the total process together and call it Search Engine Marketing.
Read more on our process and recommendations in the full story link below, and we'll be glad to walk you through our process and line-items to describe the process further.
Our Search Engine Marketing process takes clients through several steps of education and instruction on the process that's involved, the steps that we go through and projected outcomes and goals for the marketing process.
The following is a short collection of notes and references that we use in the initial discussions with new clients regarding the search engine optimization process.
NOTES:
Google’s Recommendations for Best Practices: This collection of notes is directly from Google and describes elements of best practices that warn against many of the old tricks that clients sometimes try in an effort to fool Google or trick their way into better rankings. ALL of those practices in these days will get you blacklisted soon enough, and Google warns against them and so do we!
Google’s Quality guidelines - basic principles □ Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking." □ Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" □ Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links. □ Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google. Google’s Quality guidelines - specific guidelines □ Avoid hidden text or hidden links. □ Don't use cloaking or sneaky redirects. □ Don't send automated queries to Google. □ Don't load pages with irrelevant keywords. □ Don't create multiple pages, subdomains, or domains with substantially duplicate content. □ Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware. □ Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first. REFERENCES: http://www.google.com/support/webmasters/bin/answer.py?answer=35291&hl=enGoogle’s information on SEO http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
Google’s PDF starter guide to SEO http://www.googleguide.com/google_works.htmlarticle on how google works to crawl sites TOOLS:Google Keyword Research Tool: https://adwords.google.com/select/KeywordToolExternalCompare 7 Contrast Your Site To Competitor Sites: http://compete.com/Compare Incoming Link Popularity: http://www.marketleap.com/publinkpop/
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